About Us

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Story of firstSmile

We're a family with a vision to make parents life easier.

FirstSmile was founded in 2019 by a couple, Imran Parvez Hashmy and Maimoona Nain with a mission to make parents’ lives easier in Pakistan. It all started back when they had their second daughter, Zoha. Their life as parents was already tough, and now shopping for the second baby was another challenge. At that time online business in Pakistan was booming, and whenever they shopped online it became a daunting task going through so many sites yet at the end, they did not find what they wanted. When they did end up ordering something they either received faulty products or the customer service was not at all good. This made them realized, they couldn’t be the only ones, there must be thousands of parents facing the same problem in Pakistan.
That’s when they thought of taking online shopping spree one step forward by providing high-quality baby products with the best possible customer service, along with the price that would not break the bank.

Brand Promise

Our formula is simple:
(Customer service + quality + great price) x trust = Happy memories

At FirstSmile, we believe in spreading smiles all over Pakistan by offering quality products at great prices, all combined with outstanding customer service.

What makes us stand out from the crowd? Ever been hurt by not getting what you paid for online? Well, we have been there too and we understand the pain. First Smiles is the leading Pakistani children’s clothing platform to offer:

• Customer Service that is impeccable
• Cash Refunds and Product Exchange
• Perfect value for money
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