Privacy Policy

FirstSmile – Terms of Service & Privacy Policy

Welcome to FirstSmile.pk (the “Site”), operated by FirstSmile.
Your privacy is important to us, and we are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and disclose your personal data. By accessing or using our Site, you agree to the practices described in this Policy.

We collect information only when necessary, use it responsibly, and retain it only as long as required by law or for the purposes for which it was obtained. You may browse the Site without providing personal details; however, certain services (such as placing orders) require you to provide accurate and up-to-date information.

1. Information We Collect

When you place an order or interact with our services, we may collect the following information:

• Name, title, gender, and date of birth

• Contact details: email, phone, mobile, postal/delivery address

• Payment details: card or bank account information

• Account login credentials (username and password)

This data is used to:

• Process and fulfill your orders

• Manage your account

• Verify and process payments

• Improve the functionality and content of our website

• Provide customer support and service updates

• Conduct research and demographic analysis

• Share updates, offers, or services (only if you opt-in)

We may share your delivery details with third parties (e.g., courier services) solely for order fulfillment. You are responsible for maintaining the confidentiality of your account and password.

2. Additional Uses of Personal Information

• Marketing & Updates: With your consent, we may send promotional emails about products, services, or offers. You may unsubscribe at any time.

• Research & Surveys: We may use anonymized data for statistical purposes or market research. Survey responses are stored separately from your personal details.

• Anonymized Data: We may share aggregated, non-identifiable data with third parties for analysis and service improvements.

3. Competitions

If you participate in any competitions, we will use your details to notify winners and manage promotions. Specific terms will be provided with each competition.

4. Third Parties & External Links

• We may share your details with trusted partners (e.g., couriers, payment processors, customer support providers).

• Data may be exchanged for fraud prevention and credit risk reduction.

• In the event of a business sale or transfer, personal data may be transferred as part of company assets.

• The Site may contain third-party links. Please note that we are not responsible for the privacy practices or content of external websites.

5. Cookies

Our Site uses cookies to enhance your browsing and shopping experience.

• Cookies help recognize your device, save preferences, and improve functionality (e.g., shopping cart).

• You may disable cookies in your browser, but this may limit certain features.

• We use Google Analytics to analyze website usage. Google may process this data on our behalf but will not associate your IP with any other data. By using our Site, you consent to such processing.

For more details about cookies and managing them, visit allaboutcookies.org.

6. Data Security

We implement strict technical and organizational measures to safeguard your data, including:

• Secure servers and firewalls

• Encrypted data transfers (where applicable)

• Identity verification procedures before sharing personal details

You are responsible for safeguarding your login details and preventing unauthorized access to your account.

7. Your Rights

You have the right to:

• Request access to the personal data we hold about you

• Correct or update inaccurate data

• Request that we stop using your data for marketing purposes

Requests can be made free of charge and will be processed promptly in accordance with applicable laws.